What is a Wedding Content Creator and Should You Get One?

Weddings

Planning a wedding is a whirlwind of emotions and decisions… You want everything to be perfect, and capturing every special moment is a top priority. This is where a wedding content creator comes in! But what exactly is a wedding day content creator, and should you get one for your big day?

What is a Wedding Content Creator?

Think of a wedding day content creator as your BFF with a phone, capturing all those behind-the-scenes (BTS) moments you might miss while you’re busy getting married. Content creators focus on snapping high quality photos and videos on their phones, ensuring you have a treasure trove of memories to look back on almost instantly. From the excited chatter during the bridal prep to the heartfelt toasts and the dance floor antics, those candid, in-the-moment shots that tell the true story of your wedding day.

candid wedding guests at the ceremony

Why You Need a Wedding Content Creator

Are you worried you’ll miss all the little moments and BTS happenings on your wedding day? Do you want your friends and family to be present in the moment rather than worrying about taking photos? This is where a wedding day content creator shines. They’re there for the big moments and the candid moments you might not even notice while mingling or posing for your wedding portraits.

As a wedding photographer with 12 years of experience, I included wedding day content creation as an add-on to my packages. I understand the importance of knowing where to stand and when to capture a moment without interfering with the main photographer’s work. A good content creator knows how to be a fly on the wall, ensuring they capture everything without affecting the timeline or taking over the event in any way.

The Benefits of Having a Wedding Day Content Creator

Instant Memories

One of the biggest perks is that you’ll get your photos and videos very quickly, usually within one day. Imagine waking up the morning after your wedding and reliving your best moments over brunch… It’s like having a mini-recap of your special day before you even head off on your honeymoon. 

Get a Candid Look Into Your Day

While your main photographer is busy with the formal shots and key moments, a content creator focuses on the candid, behind-the-scenes happenings. Think of them as your personal storyteller, weaving together the little moments that make your day special.

Great to Share on Social Media Quickly!

If you’re an influencer or just love sharing on social media, a content creator ensures you have high-quality content to post right away. Your friends and family can be present in the moment, while you still get to see and share photos and videos from your wedding day ASAP. You also don’t need to wait for the professional photos to come back, you’ll have a curated collection ready to share quickly!

candid people cheering and drinking champagne during a wedding reception

How to Hire A Wedding Content Creator

So many of us wedding professionals are talking content creation! Wedding photo and video content is the hottest trend right now and here are the top 5 questions to ask (from a professional wedding photographer) on how to hire your content creator:

  • How long have you been in the wedding industry? This question is different from how long have you been a content creator and here’s why: content creators for hire are new in the wedding industry. Your best match might be someone who has only created during a single wedding. Wedding photographers and videographers have been doing this for years with all of our fancy equipment so they know how to work together and catch all of the best candidates clips. Reach out to your photographer or videographer for recommendations.
  • When can we expect delivery? Picture it, you get married and can watch video clips and photos from your wedding just 48 hours later. Ask when the files will be delivered to you, and what that process looks like in terms of format.
  • What does your pricing for wedding content creation include? We asked around and found that content creators on the east coast begin around $1,000 based on their packages. One creator might include a few TikToks or reels in their package while another may include more coverage time for your dance floor.
  • Do you have examples of wedding content creation that we can see? This may be through their Instagram reels, TikToks, or a link to a Google Drive folder. You’ll get an idea of their talent for capturing authentic moments.
  • Do you have a contract we can look at? All wedding professionals should have a prepared contract for you to see the terms beforehand. Your venue may require that all vendors have a signed contract with you and might even want to see their proof of liability insurance for working on-site.

Check Out My Wedding Content Creator Packages!

If you’re interested in having a wedding day content creator for your special day, so you don’t miss out on all the candid, BTS moment, I’ve got you! I promise to capture your day in a way that feels natural, candid, and uniquely you… 

Reach out to me here and learn more about my packages! In the meantime, you can also check out my content creation IG, to see what it’s all about!

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I'm Jessica and I'm so happy you're here. This blog a journal about our lives, travels, fashion, and style. Stay a while and say hello!

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